Leaders in the holographic industry continue to break new ground in developing and evolving holographic origination techniques, visual effects, and robust authentication features that span all levels of authentication. These innovations protect the position of holographic technologies as one of the most recognized and widely used technologies for authentication to protect brands, products, consumers and documents of value. Indeed, holograms in their various forms remain one of the most reliable and robust Level 1 authentication tools on the market today. However, one theme that is becoming increasingly common, in the fight against the counterfeiter, is the increasing use of advanced holographic technologies that not only increase complexity and barriers to counterfeit, but often require greater consumer education and higher levels of sophistication. Fortunately, the advent of deep machine learning and the ubiquity of smartphones enables the burden of complexity to be shifted onto our preferred smartphone digital devices, turning the average consumer into the most sophisticated holographic inspector. The use of smartphones as digital authentication devices combined with the latest holographic innovations facilitates a broad industry desire to retain the familiarity and usability of holograms whilst staying ahead of those who would attempt to deceive.
In this paper De La Rue outlines the latest innovations in digital authentication methods using the De La Rue Validate software platform combined with the photopolymer holographic IZON™ products.
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