In a time when there is increasing demand for digital authentication, we will look at the importance of combining smart phone authentication with new holographic origination features, and why both now play a fundamental role in the ongoing fight against counterfeits.

With a focus on case studies, the presentation will look at how strong level-one features have been used in the pharmaceutical industry in Russia to allow practitioner authentication and regain confidence in prescribing.

In addition, the development of a Romanian Wine Stamp project will look at how security labels have been enhanced through the evolution of new origination techniques; and how the integration of smartphone authentication has been possible alongside the benefits of physical holographic security.

By reviewing the impact on revenues, the overall effectiveness of the combination of physical and digital technologies for the end customer will be shown, providing the best of both worlds for brand protection and authentication programmes.