2021 Review

The Holography Conference Online 2021 – Trend for Increased Government Attendance Continues

The conference was divided into four thematic sessions to reflect the diversity of applications for holograms in document security, brand protection and packaging enhancement.

High Security Features in Action

Frank van der Horst, researcher and senior policy advisor at the Cash Policy Department of De Nederlandsche Bank, started proceedings in the High Security Features in Action session of the conference with his presentation on ‘It All Starts with Attention’.

The good news for readers of Holography News^® is that in Frank’s recent poll of the Dutch public, the hologram was the second-best known feature on euro banknotes (39%), second only to the watermark (75%). In a similar survey in 2017 of features that provide the impression of ‘difficult to counterfeit’, hologram foil features were rated with the highest confidence score. Frank’s ongoing research in the area of security features recognition and trust has some key policy implications for banknote design, most notably that salient elements should be near the security feature, not elsewhere on the note.

Since 2011, Ian Smith from KURZ, has dealt with sales of KINEGRAM foil for banknotes in various regions around the world. His presentation on ‘OVD Foil in Banknote Windows: the Current State of the Art’ was a whistle stop tour through banknotes from across the globe that are protected with the KINEGRAM origination technique encapsulated in a window feature.

Ian started with a description of the Euro Series II, in which the banknotes are made of cotton-based substrate (paper) and in which all bar the two lowest denominations have a window with foil over the top.

Ian continued the theme of KINEGRAM variations that include the KINEGRAM HDM High-Definition Metallisation stripe over window on the Polish zloty, the KINEGRAM Applied Path Label (APL) on a house note from Orell Füssli and KINEGRAM COLORS® APL with KINEGRAM ZERO.ZERO on a note produced by the Hungarian Banknote Printing Company.

Polymer notes in circulation

Classification of origination methods (©De La Rue)

One of the first results of this work is a strategic alliance that he announced between INCM and UK brand protection specialist OpSec to support governments in implementing high security tax stamp solutions.

Concluding the session’s presentations, Alan Newman – Currency Product Director at De La Rue –  argued that, of all the security features for banknotes, holograms are the most misunderstood. Alan’s paper explained how today’s high security banknote-grade holograms are a world apart from the holograms that appeared on banknotes in the 1980s. He set out how holograms differ from other anti-counterfeiting technologies and how polymer banknotes in particular have played a key role in unlocking new holographic effects.

Physical to Digital

The second session of the conference, titled ‘From Physical to Digital – Authentication on the Move’ looked at some strong emerging technology factors, like smart serialisation and ubiquitous communications, which are changing the way that holograms are integrated into brand protection and supply chain management.

Manoj Kochar has a background in both holography and authentication – he is a past president of the ASPA, India and the current ASPA representative on the IHMA board. ASPA’s report on ‘The State of Counterfeiting in India, 2021’ formed the starting point for Manoj’s paper on the ‘Evolution of Phygital Hologram in India – Current Overview’.

The term ‘phygital’ is becoming an accepted shorthand for features based on or combining physical and digital technology, and Manoj presented several use cases where multiple formats of physical and digital security measures combine to bring heightened protection and convenience to the consumer.

Manoj also highlighted the role that is being played by policy makers in government to galvanise the transition from physical to digital security, most notably with India’s National ID card – the Aadhaar card – which is a physical record of what is essentially an electronic assertion of identity. The physical card comes in credit card format, has a host of printed security features, a hot-stamped hologram and QR code.

Following Manoj, Peter Scheir founder of AD 2000 Inc and AuthentiBrand Inc, explained how he quickly recognised the need for anti-counterfeiting protection for the burgeoning cannabis market in the US after he moved to San Diego in 2017.

Peter’s paper, ‘Cannabis – Thwarting Counterfeit in the Wild West of Markets’ set out why the regulatory and legal framework for production and sales of cannabis are similar to the sale of alcohol at the end of prohibition, although cannabis is still federally illegal.  Peter stressed the importance that all legitimate brands need to show their customers suppliers and retailers that the packages are real and contain authentic products.

The third presentation in the session came from Neal Skura, Director of Canadian company Nanotech. Neal’s starting premise was that, to be effective, overt optical security must be both easy to authenticate and difficult to simulate. He presented a toolkit of innovative nano-optic based visual effects to combat counterfeiting activity. His discussion also examined industry trends as well as recent examples of Nanotech LiveOptik™ successfully protecting the world’s largest sporting events.

When asked about what effect the recent acquisition of Nanotech by nanocomposites company Meta Materials might have, Neal was relaxed in saying that he expects a continuing emphasis on innovation that will bring new products to market.

The final presentation of Day 1 of the conference was an update from Linda Law on the progress of the Virtual Museum of Holography in the US. Linda, who is founder of the virtual museum, has a long history of working in the field of holography as an artist, teacher, curator and digital content creator. Through her work at the virtual museum, she is establishing a new way of presenting holograms to the world using Light Field Technology.

Novel Materials, Techniques and Applications

The second day of the conference started with a session on ‘Novel Materials, Techniques and Applications’. Despite being a largely optical recording technology, holography has always depended on high resolution recording materials and good quality mass production and converting to ensure fidelity in the finished product.

In Jochen Kirsch’s presentation ‘Quality Hanging by a Thread. Mastering the Challenge of Thread Slitting Inspection’, ISRA VISION’s Sales Director of the Security business unit emphasised that thread inspection in the slitter is the last and most important quality gate for security threads, with or without holographic or diffractive security features. Unfortunately, Jochen went on, existing automated optical inspection solutions for thread slitters have left a lot to be desired. The paper discussed their shortcomings and proposed a new approach.

The theme of novel materials and applications was further developed by Dominique Collé from Heidelberg Instruments Mikrotechnik (Germany) in his paper ‘Maskless Lithography Technologies Applied to Holographic Effects’, which described how a digital light modulator can be used to directly and quickly write a binary or relief pattern onto a resist coated substrate, resulting in a sturcutred surface that diffracts light in a predetermined manner to create colourful optical effects.

Coin ©The Royal Canadian Mint. Photo ©Hans Bjelkhagen

Representing the field of academic research, Daniel Blackmore and Oliver Peacock, both PhD students from De Montfort University (DMU Leicester, UK) led us through their research into holographic colour, depth and movement.

Daniel’s work on true colour analogue holography complemented Oliver’s work on the different ways that artists and scientists create depth in holograms. They both have some time to develop their work at DMU and seemed encouraged by the advice and support that came from the conference audience during the Q&A session.

The conference was thankful to Dr WeiWei Zhang’s for staying up late (by now it was 10pm Beijing time, from where WeiWei was joining) to deliver his paper on ‘Dynamic and Full-Colour Projective Imaging Technology’.

Dr Zhang’s work at the Zhongchao Special Security Technology Company (ZSST) focuses on optical security effects and his paper introduced two novel projection imaging techniques: ColorPro™ technology is based on the reflection and focus of optical microstructures while ColorNova® is viewed in transmission with, for example, the torch from a mobile phone acting as the light source

It seemed fitting that the concluding presentation of the session and the conference was on ‘Latest Developments in the Hologram Image Register (HIR)’.

Dr Paul Dunn, currently Director of Technology Innovation at OpSec Security and Chair of the IHMA, briefed the audience, many of whom are members of the association, on the unique nature of the HIR and how it is rightly perceived as the ‘jewel in the crown’ of the IHMA services. It is now an integral part of compliance with the ISO 14298 standard.

Paul highlighted that, as the industry evolves, the HIR needed to keep pace with the needs of the membership and that he would announce further updates to the register in the coming weeks.

Holography News® will be covering a selection of the individual presentations in more detail in future issues.

Following the formal sessions of the conference, the mood switched to celebration as the winners of the IHMA Awards for Excellence in Holography 2021 were announced. Details of the winners in the five categories, as well as the ‘People’s Choice’, can be found on the IHMA Awards website.

After the decision to run The Holography Conference in an online format in 2020 for reasons of COVID travel restrictions, the decision to keep the online format for THCO 2021 was made for functional and aesthetic ones. The hard work of the technical staff behind the scenes provided an excellent format with engaging graphics and layouts to showcase the continuing developments in holography.