About The Holography Conference
The Holography Conference is the only global conference for the commercial holography industry – and has tracked every new development in holography since 1990.
And after a successful run of 30 years in the physical world, for 2020 the event went online for the first time – delivering a new and invigorated format that was not only a reflection of the COVID-induced travel restrictions, but also a reflection of the changing the nature of the industry – one that has matured, specialised and diversified.
The decision to change the event in order to provide more focused content and engagement aligned to the specialised sectors into which holography has evolved and now operates predates the pandemic. As Astrid Mitchell, CEO of Reconnaissance explains: ‘the previous format for the Holography Conference was no longer appropriate because of the difficulties in gathering people from around the world in one place to hear about the latest developments across such a broad spectrum of markets and applications. Our original plan was to carve out the different themes of the conference relating to security and authentication, brand enhancement and packaging and packaging, display holography, 3D imaging, HOEs and the rapidly growing field of wearables and augmented reality, and then run smaller, more focused events within or alongside larger events relating to those specific markets and technologies.’
‘Now, however, she continued, ‘the arrival of virtual events – which no-one had foreseen a year ago – provide the perfect opportunity to engage the community in all the different and fascinating aspects of holography in a safe, cost-effective and collaborative way. We look forward to advancing the understanding of, and interest in, this dynamic field through a new platform which will help take holography forward, in all its aspects.
Follow us on: