The IHMA (International Hologram Manufacturers Association) was conceived in 1993 to represent and promote the interests of hologram manufacturers and the hologram industry worldwide. One of the first projects and services to our members, was the design and introduction of the Hologram Image Register (HIR), a highly secure register of holographic images. The objective being to safeguard hologram copyright as a foundation to their use in authentication and security printing.
In 2014 the registration process was changed to a digital system with secure access to registration via an online portal managed by the Counterfeit Intelligence Bureau (CIB), who have managed the Image Register from its first inception on behalf of the IHMA.
Today this unique register has evolved and is perceived as the ‘jewel in the crown’ of the IHMA services. It is also now an integral part of compliance with the ISO 14298 standard. However, as the industry evolves, we need to ensure the HIR also evolves to keep pace to meet the needs of the IHMA members. New HIR updates will be introduced in the coming weeks and I will review the driving influences and describe the changes themselves and the value they will bring to IHMA members old and new.